The 327

A modern expression of 70s running heritage.

New Balance Trainers & Clothing

What’s so special about New Balance? Perhaps the most important thing - the characteristic we aim to preserve in everything we do – is heritage. Independent since 1906, we empower people through sport and craftmanship to create positive change in communities around the world. Every New Balance trainer and item of New Balance clothing is the product of time-honoured principles that will never fail to stand the test of time. 

New Balance heritage isn’t just about decades-old craftsmanship, it’s also a celebration of timeless style. Classic New Balance designs have proved to be ageless, but we never stop trying to innovate and take the New Balance aesthetic forward with daring new styles and exciting collaborations.  

New Balance Women & Men

Our expansive collection of New Balance clothing, footwear and accessories is designed to cater to absolutely everyone. Whether you’re looking for serious 

sporting gear for pro athletes or fashion forward leisurewear to complete your latest look, there’s plenty to explore in the New Balance men’s and the New Balance women’s collections.  

Many of our most enduring styles prove that performance-focused design and stylish aesthetics don’t have to be mutually exclusive. One of the most iconic New Balance running shoes, the famous 990, was designed in the early 80s to a brief that demanded the best running shoe on the market. Four decades later the 990 is more popular than ever and widely regarded as both a first-class running shoe and a modern design classic. That’s New Balance heritage.  

New Balance Kids

New Balance may be committed to heritage principles but that doesn’t mean we’re not firmly focused on the next generation. It will come as no surprise that the New Balance kids’ collection mirrors all the qualities you’ve come to expect from our adult range. New Balance kids shoes are manufactured to stand up to the rough and tumble of the playground and keep you kid’s growing feet comfortable and supported.