At the heart of our ethos lies a steadfast dedication to empowering athletes across diverse disciplines. Through these collaborative efforts, we support our athletes excelling in their respective sports and nurture promising talent across fields, courts, and tracks.
Meet our New Balance athletes.
Football
Working with leagues, clubs, and individuals, our rise in football is fueled by a blend of excellence and innovation. We offer specialized football boots, athletic apparel, and unwavering support to a group of the world's most promising players – such as Bukayo Saka and Endrick – who embody the essence of the game's next generation.
Tennis
We've been part of Coco Gauff's extraordinary journey since she was just 14 years old – delivering products that elevate her performance on court, as well as her style and influence off the court. From Wimbledon debut to reigning US Open champion, Gauff is rewriting tennis history.
With his early breakthrough, standout Grand Slam performances and continuing success, Tommy Paul is showcasing his incredible talent and making his mark in the world of tennis. We’re with him every step of the way.
Our Running Athletes
Running is our heritage at New Balance. Today, we serve runners of all levels and disciplines, celebrating individuality and personal expression. Whether it's road running, triathlon or trail, we offer running footwear, athletic wear and support needed for every runner to reach their goals, from elite athletes to our wider community.
